If you happen to had been an artist and golf was your canvas, what would you paint? Would you retain issues plain and white or would you add your personal splash of shade?
Golf and, by extension, golf footwear, has largely compelled golfers right into a shoe-shaped field of expressionless monotony. There’s sufficient boring footwear on the market for all of us.
What in case your footwear may very well be an extension of your character and love for the sport moderately than merely the means that will help you plod across the golf course?
For many years, golf has been boring. Expressionless. Mundane. Eastside Golf is hoping to vary that (and invite extra golfers into the fold) with their newest collaboration with NIKE.
Entitled “Everybody’s Recreation”, the two-shoe assortment performs on the clean canvas theme. The all-white footwear include six totally different NIKE swooshes so you can also make the footwear your personal.
If you happen to had been an artist and these footwear had been your canvas, how would you make them your personal?
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“I feel there’s been campaigns earlier than within the golf business which have used these phrases, whether or not it was “get golf prepared” or “make golf your factor”, and it’s actually extra of our standpoint was like, “you personal this!”” mentioned Earl Cooper, Co-founder of Eastside Golf.
“Who’re we to outline what a golfer is, and who’re we to say, ‘Oh, it’s important to have a handicap to be a golfer’? You would be somebody that simply enjoys, you recognize, mini golf, or Topgolf, or watching YouTube movies, or no matter it could be. It’s like, actually simply wished to really feel such as you personal a chunk of this recreation, and that bled into the way in which the footwear had been designed.”
Eastside isn’t simply promoting footwear. They’re promoting the concept regardless of who you might be, what you appear to be or what your skill is, you possibly can personal a chunk of this recreation.
“I feel that is actually giving folks a chance to inform their story, no matter that could be. So I’m extra enthusiastic about listening to how folks put on, seeing how folks fashion it,” Cooper continued.
“Some folks might put on one of many swooshes and never the opposite swoosh. Or put on, you recognize, two swooshes, however totally different colours, proper? Like it will probably get loopy. There’s so many various interchangeable methods and types and level of views.”
The canvas on which golfers can affix their character is the NIKE Air Max 1 G and NIKE Zoom Victory Tour 3. Traditionally, Eastside’s collabs have taken place on Jordan Model footwear, not NIKE silhouettes.
This step in Eastside’s budding partnership with the Swoosh additional signifies the expansion of the model, and the efficiency of the mission.
“We take a look at ourselves as leaders on this area, but in addition acknowledge the accountability that we’ve and never simply be a cliche, however actually have true affect, true change, but in addition, you recognize, actually simply be a legit model with nice items and nice merchandise,” mentioned Cooper.
“I feel greater than something, if somebody seems to be at that shoe and says, ‘You already know what, I really feel like this recreation is for me, and that I personal a chunk of this recreation’, that’s success.”
The submit These Sneakers Have a Story to Inform appeared first on MyGolfSpy.
