SuperSpeed, which I believe is honest to say was the primary swing velocity coaching system, has sued The Stack System, a competitor based by famous golf biomechanist Sasho Mackenzie and Marty Jertson, a long-time PING engineer and Tour competitor, for false promoting.
SuperSpeed and its representatives declare that The Stack System has engaged in a advertising marketing campaign to mislead shoppers in regards to the real-world beneficial properties its product produces.
It’s price mentioning that members of the MyGolfSpy Workers and our group members have used The Stack System, SuperSpeed, and Rypstick, a 3rd competitor.
Our expertise (and that of our group members) suggests that each one three instruments work. As with many issues in golf, the one which’s best for you probably depends upon your price range, your use case, and extra usually, your desire.
The bigger level is that when golfers persist with this system, any of the three are more likely to ship extra swing velocity.
That stated, this challenge isn’t about whether or not or not the Stack System works; it’s fully about whether or not it really works in addition to the corporate’s advertising implies.
SuperSpeed’s Criticism
You may learn the total criticism on the backside of this put up, however the laundry listing of complaints asserts that (amongst different issues):
Stack System’s [sic] produces inflated metrics later used to, [sic] mislead and deceive shoppers.
Stack System’s advertising supplies inflate obvious swing velocity and distance beneficial properties via selective presentment of knowledge with out qualification that purported beneficial properties are usually not the consequence, in complete or half, of its coaching protocol and merchandise.
little bit of the remainder of the listing revolves across the The Stack’s algorithms, the language the corporate makes use of to explain swings, and whether or not it’s cheap to assert a “actual consequence”, “actual acquire” or that outcomes are “confirmed within the subject” when distance acquire claims are usually not measured after a drive at a golf course or driving vary.
Semantics or gotcha? That’s for the court docket to determine.
There are additionally some particular examples of Stack System social media posts that SuperSpeed and its representatives consider to be deceptive (you’ll discover these embedded within the criticism).
The criticism (embedded under) is a fairly fast learn, so I encourage you to have a look.
What SupersSpeed Desires
So far as what SuperSpeed hopes to get out of that is involved …
Along with the requisite stop and desist stuff, SuperSpeed is looking for:
A judgment that the Stack System has disseminated false and/or deceptive data in violation of federal and Illinois legislation.
The deletion of all false promoting distributed and recall of all packaging containing false promoting and a requirement that Stack System challenge notices (written or in any other case) to that impact to all present distributors and retailers of its merchandise and all distributors with whom Stack System has executed enterprise up to now eighteen months.
Written affirmation inside 30 days of an injunction detailing the way and kind wherein Stack System has complied.
An order that Stack System disseminate corrective promoting informing shoppers, the commerce, and the general public of Stack System’s illegal conduct.
And it wouldn’t be a lawsuit with out financial reduction within the type of:
3X all earnings acquired by Stack System because of its illegal actions.
3X all damages sustained by SuperSpeed (because of Stack System’s actions)
The price of the motion
All cheap lawyer charges
All different reduction to which SuperSpeed are entitled and such different or further reduction as simply and correct.
To clarify why SuperSpeed has filed swimsuit, the corporate’s lawyer offered the next assertion:
Ideas for the Street
Market share knowledge for the swing velocity coaching area isn’t available, but it surely’s secure to imagine that The Stack System has devoured up a good portion of what would in any other case have been SuperSpeed enterprise.
The elevated competitors is probably not working to the corporate’s profit.
Whereas an precise court docket may sometime render the one verdict that issues (there aren’t any ensures this goes to trial), there’s certainly to be bit of dialogue within the court docket of public opinion as as to if SuperSpeed has a official trigger for criticism or if this is perhaps a case of bitter grapes over a competitor constructing a greater mousetrap.
Have you ever used The Stack System? In that case, do you’re feeling you had been misled?
SuperSpeed LLC v. The Stack System GP, Inc. and The Stack System, LP
MyGolfSpy has reached out to representatives of The Stack System for remark, however didn’t hear again as of the time of publish.
The put up SuperSpeed Sues The Stack System For False Promoting appeared first on MyGolfSpy.
