Ferrari has introduced a brand new title partnership with HP, with the group formally to grow to be often called Scuderia Ferrari HP and to debut a particular livery on the Miami Grand Prix.
Ferrari hasn’t had a title sponsor because the Mission Winnow deal that ran till the tip of the 2021 season, however will add HP to its title with fast impact. The partnership with the knowledge expertise firm is a multi-year deal that the group is describing as “historic”, with the worldwide collaboration additionally involving modifications of identification for the groups Esports and F1 Academy entries.
The settlement is known to be one of many greatest title partnership offers on the present F1 grid, and whereas the HP emblem will probably be carried on the automobile and driver overalls, there can even be a one-off particular livery for Miami subsequent weekend, that will probably be unveiled as a part of a joint occasion between Ferrari and HP.
“Our founder handed on to us his steady will to progress,” Ferrari CEO Benedetto Vigna stated. “From this stems our drive to innovate on the street and on the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the training of the youthful era.
“In HP we’ve got discovered the identical values, which make it a perfect companion. We look ahead to beginning our collaboration and going through new alternatives and challenges collectively.”
HP has beforehand been concerned as a main companion with Williams and was outstanding on the group’s vehicles within the mid-2000s, however will now adorn the Ferrari as a part of one other main settlement involving American tech corporations in F1.
“With expertise, efficiency and distinctive craftsmanship fueling the long run, the partnership between HP and Ferrari is a pure match,” HP Inc. CEO Enrique Lores stated. “Each manufacturers are constructed on wealthy histories which have endured the check of time.
“By way of this distinctive collaboration, we even have a possibility to achieve new audiences, drive enterprise development, and create lasting affect for our shared purchasers and communities. Collectively we’ll leverage the worldwide stage of racing to speed up sustainable innovation.”
